PRECISE TARGETING

Here’s the Davis Elen digital philosophy: If it’s not accountable, it doesn’t count. Digital marketing allowed us to more efficiently target our client Lively’s 65-plus demographic. Eye-catching animation delivered our message quickly and memorably. At the same time, this marketing tool works hand-in-hand with all other media channels for maximum impact. 

GAME ON

Gamers don’t like to hit “pause.” McDelivery from the McD’s app helps them avoid that problem altogether. So when we were asked to speak to the gaming audience, all we needed were two words: “McDonald’s” and “McDonald’s.”