A BIG BANG IN THE DESERT

Interest in Zynga’s Mafia Wars video game was flagging. So we filmed Snoop Dogg detonating a four-ton armored truck in the Las Vegas desert, a live-stream that broke a record for the most-viewed original event with 2-million views. 10-million visitors were then drawn to the game in the next two weeks. For your very own “Big Bang,” call us. 

ON THE ROAD WITH McRIB

This was the comeback customers had been craving. That led us to hit the road with the McRib® Comeback Tour. Our truck rolled across Southern California, firing up people’s taste buds with free McRibs and sizzling prizes. Old fans and new ones followed the flavor and lined up for a taste of the legend. Lickety-split, we got the word out.