A FRESH TAKE ON TECH

Technologists are a different breed. So are the companies that hire them. Dice has been connecting the two for over 30 years. DE acted as a time machine, taking a 20th century tech company’s branding into the 21st century. Which we think is a pretty cool trick. 

NEW LOOK FOR AN OVERLOOKED GENERATION

Three years ago, Lively joined Best Buy Health. Since then, we've taken the brand from polite and predictable to bold and impossible to miss. Out with the muted. In with the vibrant gradients and colorful portraits highlighting devices and services designed for older adults, and the friendly, 100% U.S.-based agents always ready to help. The new identity doesn't just show this generation—it celebrates them, loud and proud.