WILL SUMMER 2022 ACTIVITY OUTPACE PRE-PANDEMIC TIMES?
Coming out of the pandemic, consumers are more thoughtful than ever about how they spend their time and money. Formerly happy homebodies are anxious to do more compared to pre-pandemic times and are eager to spend money outside the home. They want an outlet from the stress and isolation of these past few years and are intent on making up for lost time by investing in experiences over things.
Davis Elen surveyed 200 U.S. adults in May 2022 and asked them about their planned summer activity.
88% of U.S. adults 18+ plan to at least maintain attendance at events, group gatherings and other social activity since the pandemic hit. Over half of U.S. adults expect to be going out more this summer compared to the past few years.
Thinking about the amount of events, group gatherings, and other social activity you’ve attended since the pandemic hit, which best describes your activity for Summer 2022:
U.S. Adults 18+ overwhelmingly favor travel and BBQs with friends/family over other activities for Summer 2022.
Experiential marketing ceased in the wake of the pandemic. But it is back. Knowing where and how to meet customers allows them to dictate their desired levels of interaction, facilitating convenience and personalization. Davis Elen knows how to go beyond visually marketing a product; we create tangible value by forging deeper, engaging, and positive emotional connections with your brand.
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SAN DIEGO
7750 Camino Real, Suite 2F
Carlsbad, CA 92009
SEATTLE
2033 6th Ave, Suite 600
Seattle, WA 98121
ARLINGTON
1101 Wilson Blvd, 6th Floor
Arlington, VA 22209
KANSAS CITY
420 Nichols Rd
Kansas City, MO 64112
