The Iconic Studio Taps the Los Angeles Based Agency to Lead Organic and Influencer-Based Social Strategy
LOS ANGELES, CA — March 7, 2023 — Davis Elen Advertising, which is celebrating its 75th anniversary in 2023 as one of the largest independently owned ad agencies on the West Coast, is excited to announce a new partnership with Warner Bros. Studios Tour Hollywood (WBSTH).
As WBSTH celebrates a century of entertainment history, the internationally renowned production studio tour continues to execute its growth strategy by focusing efforts on higher brand engagement and increased visits with locals, families, multicultural audiences and international tourists. Through a continual campaign of authentic, culturally relevant and timely social content, Warner Bros. Studios Tour Hollywood will further deepen its connection with each of these critical audiences.
“Being invited to partner with a brand as respected as Warner Bros., especially as part of their 100th year celebration, that is really something special”, said Derek Morrison, SVP of Brand Communications and Social Media. “As an L.A. based agency for over 75 years ourselves, we understand the great legacy of the studio, its titles and characters and the fandom of Warner Bros. that continues to grow because of them. Our goal is to tap into and turn up the volume of that fandom with both existing and new audiences. There is no lack of great content and we’ll be highlighting all of it."
As the newly appointed Social Media AOR for WBSTH, the work begins now. Campaigns are set to begin in mid-Q2 and will include a wide variety of content, platforms and user engagement events to generate significant interest in the most authentic studio tour in Hollywood.
ABOUT DAVIS ELEN ADVERTISING
Davis Elen is a full-service, independently owned advertising agency with $300 million in billings. Headquartered in downtown Los Angeles, it also has four satellite offices across the country. Since its inception in 1948, Davis Elen has remained focused on one guiding principle: Think inside the box. That’s the kind of thinking that matters. From strategy to creative to media, we believe our strategic and creative thinking sets us apart and is the foundation of success for our clients such as Toyota, McDonald’s, Best Buy Health, Warner Bros. Studio Tour Hollywood, Smart & Final, Dice, Zircon, Asana and more. Whether it’s brand-building strategies, creative services and/or media planning designed to deliver results, the Davis Elen approach leads with thinking that will cut through the clutter and separate its clients from the competition.
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