Toyota Lightroom

A Study of Light & Shadow

Toyota’s reputation for safe, reliable vehicles is well established and known by consumers. What isn’t as established and known is that Toyota has in recent years elevated their styling and design to a new level. We wanted to build a library of product shots in a way that would stand out from traditional vehicle beauty photography. Using chromo saturation and LEDs was our solve. It highlights the dramatic muscle lines that now shape the entire Toyota lineup.