Typically, automakers show cars whipping around mountain curves and high-speeding through (amazingly) empty streets. We chose a different path for our Toyota dealers. We let people take a long, calming look at our vehicles while keeping our offer up on screen for almost the entire :30 seconds – long enough for a consumer to actually absorb it!
Season One was a smash hit. Sales were excellent and a significant runup in market share were telltale signs. To say the concept has legs is an understatement. Unlike nearly every other automaker on the airwaves showing their vehicles screaming down (miraculously) empty streets and hightailing it around mind-bending mountainous terrain, we offer the consumer a welcome respite: A long, calming look at our vehicles and something other car makers will no doubt seek to copy. We keep our offers on screen for virtually the entire length of the commercial. Long enough to actually entice a car shopper to consider a purchase.
“Conductor” :30
Graphis Gold Winner: Video/Automotive
“Telestrator” :15
“Billboard” :30
“Construction” :30
“Explorer” :30
“Lotería” :30
7750 Camino Real, Suite 2F
Carlsbad, CA 92009
2033 6th Ave, Suite 600
Seattle, WA 98121
1101 Wilson Blvd, 6th Floor
Arlington, VA 22209
420 Nichols Rd
Kansas City, MO 64112
7750 Camino Real, Suite 2F
Carlsbad, CA 92009
2033 6th Ave, Suite 600
Seattle, WA 98121
1101 Wilson Blvd, 6th Floor
Arlington, VA 22209
420 Nichols Rd
Kansas City, MO 64112