OFFER CARD THEATER

Typically, automakers show cars whipping around mountain curves and high-speeding through (amazingly) empty streets. We chose a different path for our Toyota dealers. We let people take a long, calming look at our vehicles while keeping our offer up on screen for almost the entire :30 seconds – long enough for a consumer to actually absorb it!

Season One was a smash hit. Sales were excellent and a significant runup in market share were telltale signs. To say the concept has legs is an understatement. Unlike nearly every other automaker on the airwaves showing their vehicles screaming down (miraculously) empty streets and hightailing it around mind-bending mountainous terrain, we offer the consumer a welcome respite: A long, calming look at our vehicles and something other car makers will no doubt seek to copy. We keep our offers on screen for virtually the entire length of the commercial. Long enough to actually entice a car shopper to consider a purchase.