FRESHLY BREWED

In Southern California, cafecito is king. McDonald’s has long been the go-to for a quick and convenient coffee experience.

To serve this community of aficionados, all Southern California McDonald’s restaurants piloted a program to improve our coffee’s flavor and guarantee its freshness.

OUT OF HOME

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BROADCAST

IN STORE

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Our biggest market here in Southern California is the Hispanic community. To reach this audience required a full 360 approach that included radio, digital, video, outdoor as well as social.

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Going beyond the general and Hispanic markets in Southern California, the campaign extended into the Asian market. Outdoor and video were adapted and translated into four different Asian languages.

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RADIO

General Market
Hispanic Market
Asian Market
LOS ANGELES HEADQUARTERS

865 S Figueroa St, Suite 1200
Los Angeles, CA 90017

SAN DIEGO

7750 El Camino Real, Suite 2F
Carlsbad, CA 92009

SEATTLE

2033 6th Ave, Suite 600
Seattle, WA 98121

ARLINGTON

1101 Wilson Blvd, 6th Floor
Arlington, VA 22209

KANSAS CITY

420 Nichols Rd
Kansas City, MO 64112

LOS ANGELES HEADQUARTERS

865 S Figueroa St, Suite 1200
Los Angeles, CA 90017

SAN DIEGO

7750 El Camino Real, Suite 2F
Carlsbad, CA 92009

SEATTLE

2033 6th Ave, Suite 600
Seattle, WA 98121

ARLINGTON

1101 Wilson Blvd, 6th Floor
Arlington, VA 22209

KANSAS CITY

420 Nichols Rd
Kansas City, MO 64112

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