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HELAO!

Creating advertising that resonates in an authentic way with the Hispanic consumer requires a special kind of cultural sensitivity. For McDonald’s, we rely on something called “Fan Truths,” a way of connecting through language that is spoken by our customers, not by marketers.

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Our Helao campaign is a prime example. We fused this idea of “real talk” with promoting McCafé (the McDonald’s line of coffee drinks) as a “treat occasion.” Helao is a colloquial way to say helado (Spanish for “cold”) and — to that single phrase — we added a catchy reggaeton beat and flair to our messaging.

Helao

With singing and dancing a dynamic part of Hispanic culture, McCafé Iced Coffee becomes the drink that will get you moving.

LOS ANGELES HEADQUARTERS

865 S Figueroa St, Suite 1200
Los Angeles, CA 90017

SAN DIEGO

7750 El Camino Real, Suite 2F
Carlsbad, CA 92009

SEATTLE

2033 6th Ave, Suite 600
Seattle, WA 98121

ARLINGTON

1101 Wilson Blvd, 6th Floor
Arlington, VA 22209

KANSAS CITY

420 Nichols Rd
Kansas City, MO 64112

LOS ANGELES HEADQUARTERS

865 S Figueroa St, Suite 1200
Los Angeles, CA 90017

SAN DIEGO

7750 El Camino Real, Suite 2F
Carlsbad, CA 92009

SEATTLE

2033 6th Ave, Suite 600
Seattle, WA 98121

ARLINGTON

1101 Wilson Blvd, 6th Floor
Arlington, VA 22209

KANSAS CITY

420 Nichols Rd
Kansas City, MO 64112

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