HELAO!
Creating advertising that resonates in an authentic way with the Hispanic consumer requires a special kind of cultural sensitivity. For McDonald’s, we rely on something called “Fan Truths,” a way of connecting through language that is spoken by our customers, not by marketers.
Our Helao campaign is a prime example. We fused this idea of “real talk” with promoting McCafé (the McDonald’s line of coffee drinks) as a “treat occasion.” Helao is a colloquial way to say helado (Spanish for “cold”) and — to that single phrase — we added a catchy reggaeton beat and flair to our messaging.
With singing and dancing a dynamic part of Hispanic culture, McCafé Iced Coffee becomes the drink that will get you moving.
SAN DIEGO
7750 El Camino Real, Suite 2F
Carlsbad, CA 92009
SEATTLE
2033 6th Ave, Suite 600
Seattle, WA 98121
ARLINGTON
4201 Wilson Blvd, Floor 3
Arlington, VA 22203
KANSAS CITY
420 Nichols Rd
Kansas City, MO 64112
SAN DIEGO
7750 El Camino Real, Suite 2F
Carlsbad, CA 92009
SEATTLE
2033 6th Ave, Suite 600
Seattle, WA 98121
ARLINGTON
4201 Wilson Blvd, Floor 3
Arlington, VA 22203
KANSAS CITY
420 Nichols Rd
Kansas City, MO 64112
