McDonald's Freshly Brewed

In Southern California, cafecito is king. McDonald’s has long been the go-to for a quick and convenient coffee experience.

To serve this community of aficionados, all Southern California McDonald’s restaurants piloted a program to improve our coffee’s flavor and guarantee its freshness.

Out Of Home

McDonald's coffee billboard

Video

In-Store

Our biggest market here in Southern California is the Hispanic community. To reach this audience required a full 360 approach that included radio, digital, video, outdoor as well as social.

Una excusa para regresar

Going beyond the general and Hispanic markets in Southern California, the campaign extended into the Asian market. Outdoor and video were adapted and translated into four different Asian languages.

Chinese language McDonald's ad

Radio

Asian Market
General Market
Hispanic Market