In Southern California, cafecito is king. McDonald’s has long been the go-to for a quick and convenient coffee experience.
To serve this community of aficionados, all Southern California McDonald’s restaurants piloted a program to improve our coffee’s flavor and guarantee its freshness.
Out Of Home
Our biggest market here in Southern California is the Hispanic community. To reach this audience required a full 360 approach that included radio, digital, video, outdoor as well as social.
Going beyond the general and Hispanic markets in Southern California, the campaign extended into the Asian market. Outdoor and video were adapted and translated into four different Asian languages.