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LIVELY.COM

OVERVIEW

From a simple startup launched 17 years ago that marketed a simple cell phone for seniors, Lively (formerly GreatCall) has undergone a complete metamorphosis since its acquisition three years ago by Best Buy Health.

TODAY

The Lively brand is inspiring today’s generation of older Americans (re-christened Generation Ageless, or what we have trademarked “GenA​™”) to live life to the fullest through an array of personalized services and simple, yet technologically advanced, products.

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To re-think, re-build, and re-launch Lively's website to parallel it's new mission.

In close partnership with the client, we needed to develop and design over 200 pages of content in under eight months that would reflect our new value prop.

  • Incorporate fresh new look and feel
  • Design refreshed color system
  • Update product and lifestyle photography
  • Coordinate multiple teams of contributors despite work-from-home pandemic limitation
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RESULTS

Users: 11,167,772

Sessions: 17,346,173

Page Views: 32,760,436

Conversions: Improved 50%

Transactions: Improved 26%

Online Revenue: Improved 44%

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BEYOND THE NUMBERS 

We have evolved the site into a home of exciting new content and a vastly improved customer experience that includes:

  • Dedicated landing pages for both of the client’s targets: Caregivers and End Users
  • Added new functionality to make it easier for customers to shop at their preferred retailer’s website
  • Added the ability of customers to purchase activated phones from the shopping cart
  • Simplified access to Lively’s Health and Aging Resource Center, further accelerating Lively’s off-the-charts SEO ranking for non-branded terms
LOS ANGELES HEADQUARTERS

865 S Figueroa St, Suite 1200
Los Angeles, CA 90017

SAN DIEGO

7750 El Camino Real, Suite 2F
Carlsbad, CA 92009

SEATTLE

2033 6th Ave, Suite 600
Seattle, WA 98121

ARLINGTON

1101 Wilson Blvd, 6th Floor
Arlington, VA 22209

KANSAS CITY

420 Nichols Rd
Kansas City, MO 64112

LOS ANGELES HEADQUARTERS

865 S Figueroa St, Suite 1200
Los Angeles, CA 90017

SAN DIEGO

7750 El Camino Real, Suite 2F
Carlsbad, CA 92009

SEATTLE

2033 6th Ave, Suite 600
Seattle, WA 98121

ARLINGTON

1101 Wilson Blvd, 6th Floor
Arlington, VA 22209

KANSAS CITY

420 Nichols Rd
Kansas City, MO 64112

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