LIVELY.COM
OVERVIEW
From a simple startup launched 17 years ago that marketed a simple cell phone for seniors, Lively (formerly GreatCall) has undergone a complete metamorphosis since its acquisition three years ago by Best Buy Health.
TODAY
The Lively brand is inspiring today’s generation of older Americans (re-christened Generation Ageless, or what we have trademarked “GenA™”) to live life to the fullest through an array of personalized services and simple, yet technologically advanced, products.
To re-think, re-build, and re-launch Lively's website to parallel it's new mission.
In close partnership with the client, we needed to develop and design over 200 pages of content in under eight months that would reflect our new value prop.
- Incorporate fresh new look and feel
- Design refreshed color system
- Update product and lifestyle photography
- Coordinate multiple teams of contributors despite work-from-home pandemic limitation
RESULTS
Users: 11,167,772
Sessions: 17,346,173
Page Views: 32,760,436
Conversions: Improved 50%
Transactions: Improved 26%
Online Revenue: Improved 44%
BEYOND THE NUMBERS
We have evolved the site into a home of exciting new content and a vastly improved customer experience that includes:
- Dedicated landing pages for both of the client’s targets: Caregivers and End Users
- Added new functionality to make it easier for customers to shop at their preferred retailer’s website
- Added the ability of customers to purchase activated phones from the shopping cart
- Simplified access to Lively’s Health and Aging Resource Center, further accelerating Lively’s off-the-charts SEO ranking for non-branded terms
SAN DIEGO
7750 El Camino Real, Suite 2F
Carlsbad, CA 92009
SEATTLE
2033 6th Ave, Suite 600
Seattle, WA 98121
ARLINGTON
4201 Wilson Blvd, Floor 3
Arlington, VA 22203
KANSAS CITY
420 Nichols Rd
Kansas City, MO 64112
SAN DIEGO
7750 El Camino Real, Suite 2F
Carlsbad, CA 92009
SEATTLE
2033 6th Ave, Suite 600
Seattle, WA 98121
ARLINGTON
4201 Wilson Blvd, Floor 3
Arlington, VA 22203
KANSAS CITY
420 Nichols Rd
Kansas City, MO 64112
