DOLBY

How do you maximize a breakthrough technology to reignite an old brand?

  • We created an omni-channel connected brand experience targeting early adopters, quality seekers and digital junkies via an integrated brand campaign. 
  • We tapped into early adopters’ passion for a richer, immersive sound experience with advanced products via multiple channels including targeted print, OOH, digital, TV, and PR stunts as well as a partnership with Wired Magazine and Wired Store to showcase Dolby’s true 5.1 Surround Sound.
  • Results: Unaided brand awareness +30%, brand favorability at POS +11%, 80% lift in number of Twitter followers, visitors to site 40% above goal, 168MM ad impressions. 
DE-Inset-Dolby-02
Screen-Shot-2022-11-14-at-2.36.52-PM
DE-Inset-Dolby-04
DE-inset-Dolby-3
DE-Inset-Dolby-5
DE-Inset-Dolby-6
DE-Inset-Dolby-7
DE-Results-DB-1
40% more website traffic
DE-Results-DB-3
LOS ANGELES HEADQUARTERS

865 S Figueroa St, Suite 1200
Los Angeles, CA 90017

SAN DIEGO

7750 El Camino Real, Suite 2F
Carlsbad, CA 92009

SEATTLE

2033 6th Ave, Suite 600
Seattle, WA 98121

ARLINGTON

1101 Wilson Blvd, 6th Floor
Arlington, VA 22209

KANSAS CITY

420 Nichols Rd
Kansas City, MO 64112

LOS ANGELES HEADQUARTERS

865 S Figueroa St, Suite 1200
Los Angeles, CA 90017

SAN DIEGO

7750 El Camino Real, Suite 2F
Carlsbad, CA 92009

SEATTLE

2033 6th Ave, Suite 600
Seattle, WA 98121

ARLINGTON

1101 Wilson Blvd, 6th Floor
Arlington, VA 22209

KANSAS CITY

420 Nichols Rd
Kansas City, MO 64112

Back to top Arrow