DOLBY

How do you maximize a breakthrough technology to reignite an old brand?

We created an omni-channel connected brand experience targeting early adopters, quality seekers and digital junkies via an integrated brand campaign.
We tapped into early adopters’ passion for a richer, immersive sound experience with advanced products via multiple channels including targeted print, OOH, digital, TV, and PR stunts as well as a partnership with Wired Magazine and Wired Store to showcase Dolby’s true 5.1 Surround Sound.
Results: Unaided brand awareness +30%, brand favorability at POS +11%, 80% lift in number of Twitter followers, visitors to site 40% above goal, 168MM ad impressions.