DICE.COM SOCIAL INFLUENCERS
Dice.com is the leading online career marketplace for technologists at every stage of their careers, serving both job seekers and recruitment consultants alike. Its brand persona is that of a trusted mentor who creates and fosters meaningful connections across the technology industry.
CHALLENGE
We needed to find a way for Dice.com to move beyond the transactional recruiting and hiring relationship between technologists and recruiters or hiring organizations. We wanted to draw attention to Dice.com's helpful and insightful resources from like-minded creators. Relating to, and connecting with, a younger audience who are looking to take the first step early in their careers and assume their first leadership role within a company.
OUR APPROACH
An influencer driven plan would allow us to find and foster a digital community of technologists and connect with them in a more consumer-friendly, authentic manner. We completed a comprehensive deep dive into influencer profiles and audience data to find the right talent for partnership, including:
INSIGHT
Technologists who are early in their careers and looking for that first leadership role are seeking resources and career advice from people whose careers approximate their interests. Aligning with influencer talent who already have careers at tech-hubs like Google, Microsoft, etc. would enable Dice.com to organically reach these audiences and establish a new community to build on.
We wanted to inspire and encourage technologists with the message that it is never too late to #LevelUpWithDice where you will find the resources and insights you need to elevate your career at any stage.
YOUTUBE
RESULTS
7750 Camino Real, Suite 2F
Carlsbad, CA 92009
2033 6th Ave, Suite 600
Seattle, WA 98121
1101 Wilson Blvd, 6th Floor
Arlington, VA 22209
420 Nichols Rd
Kansas City, MO 64112
7750 Camino Real, Suite 2F
Carlsbad, CA 92009
2033 6th Ave, Suite 600
Seattle, WA 98121
1101 Wilson Blvd, 6th Floor
Arlington, VA 22209
420 Nichols Rd
Kansas City, MO 64112