VISUAL IDENTITY

Dice has been building bridges between tech companies and talent for over 30 years. They came to DE for a fresh perspective to build on their already well-known brand. We took on the job of strengthening their brand book by rethinking and expanding several key elements, including their palette, typeface, photography and language. Leveraging this, we then developed new campaigns designed to connect with the tech-savvy audience, while adopting a more conversational tone.