WHAT WAS THE ASK?

To convince shoppers that what they thought was primarily a warehouse food-supply store can today be your household’s weekly go-to supermarket.

WHAT WAS THE INSIGHT?

We could offer consumers the best of both worlds: The savings that come with our bulk purchasing power now coupled with the quality and freshness shoppers are looking for.

WHAT WAS THE SOLVE?

We introduced a different kind of spokesperson: Alex, a Store Associate with a down-to-earth persona who narrates while a typical shopper covers her family’s entire weekly shopping list.