Let the “Wheels of Destiny” Roll

We drove straight past all the standard advertising approaches to create something that would truly resonate in the Hispanic Market: Our very own telenovela.

It’s complete with over-the-top personas, perilous twists-and-turns and episodic cliffhangers that compel viewers to continually follow the developing story line.

We launched with a movie-style trailer that garnered 2,000 views almost overnight and cinematic-style outdoor boards, all the while spreading the word to the mobile-savvy Hispanic market with a full-throttle social media blitz via #LasRuedasDelDestino. What’s next? Tune in to find out.

Frida’s Quinceañera plans have been going on for 15 years. It takes the wrong turn when she makes an outrageous confession and a surprising encounter unlocks the door to a steamy past that will have you holding on the edge of your seat. The Ruedas’ destiny will dramatically change forever. Intrigued? You should be.