WHAT WAS THE ASK?

Create a digital-first video for the new Lively SIM card kit, showing our older customers how easy it is to keep their current phone while accessing affordable plans and services. 

WHAT WAS THE INSIGHT?

Many aging Americans are resistant to change, even when the benefits are clear. While our customers always want to save money, changing their phone is as challenging as switching banks.  

WHAT WAS THE SOLVE?

We leaned into the tension with a relatable truth—“nobody loves change”—and showed how one small, simple switch with the Lively SIM card can bring big savings and peace of mind, brought to life through a warm, animated story of seasons changing.

We spoke to our customers in a straightforward tone. And illustrated how easy it could be to keep their own phone and get the Lively SIM so they could save on their monthly phone plans in addition to Lively’s safety services.