Overview
From a simple startup launched 17 years ago that marketed a simple cell phone for seniors, Lively (formerly GreatCall) has undergone a complete metamorphosis since its acquisition three years ago by Best Buy Health.
Today
The Lively brand is inspiring today’s generation of older Americans (re-christened Generation Ageless, or what we have trademarked “GenA™”) to live life to the fullest through an array of personalized services and simple, yet technologically advanced, products.
THE CHALLENGE
In close partnership with the client and its UX agency, we needed to develop and design over 200 pages of content in under eight months that would reflect our new value prop
1Incorporate fresh new look and feel
2Design refreshed color system
3Update product and lifestyle photography
4Coordinate multiple teams of contributors despite work-from-home pandemic limitations
The Icon
Using some of the web’s best practices to create Lively’s icon system helped it to be suitable for various viewports and devices.
Service Icons
The development of Lively’s iconography system updated the visual language, making it friendly and easy to understand.
Type System
The Davis Elen digital team defined over more than 45 typographic styles using Lively’s brand font, Sofia Pro. Spanning headline styles and sizing scales for desktop, mobile, and tablet.
Results
Users: 11,167,772
Sessions: 17,346,173
Page Views: 32,760,436
Conversions: Improved 50%
Transactions: Improved 26%
Online Revenue: Improved 44%
Page Load Time: Improved 18%
BEYOND THE NUMBERS
We have evolved the site into a home of exciting new content and a vastly improved customer experience that includes:
Visit the live site
1Dedicated landing pages for both of the client’s targets: Caregivers and End Users
2Added new functionality to make it easier for customers to shop at their preferred retailer’s website
3Added the ability of customers to purchase activated phones from the shopping cart
4Simplified access to Lively’s Health and Aging Resource Center, further accelerating Lively’s off-the-charts SEO ranking for non-branded terms