BRANDING

For our client Lively, formerly GreatCall, we undertook a complete look-and-feel rebranding. After all, in our fifteen years as their agency, we had helped them evolve from simply being known as the creators of the Jitterbug, the original easy-to-use cell phone for seniors, to a company dedicated to helping today’s generation of older Americans live a fuller, more independent life.

To support their evolution from GreatCall to Lively, we moved to a more modern, active and engaged graphic style. Our new positioning, which we had re-labeled as “Generation Ageless,” called for a bolder, more contemporary dynamic. All graphic elements were re-imagined, from the typeface and corporate logo to the color palette and the redesign of the icons that represented individual services.