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April 22, 2019

DE and ECO Warrior Foundation Join Forces to Make California Litter Free

Non-Profit Organization Dedicated to Preserving Oceans and Beaches Becomes Latest Pro Bono Client

LOS ANGELES
(April 22, 2019) –  In celebration of Earth Day today, Davis Elen, one of the largest independently-owned advertising agencies on the West Coast, announced a partnership with the ECO Warrior Foundation, the agency’s most recent pro bono client.  ECO Warrior’s mission is simple: to educate, activate and motivate individuals and communities to keep beaches and oceans clean and pollution free.  In addition, Davis Elen Co-President and Chief Creative Officer, David Moranville, will take a seat on the ECO Warrior Foundation Board of Directors.

Starting in Davis Elen’s own backyard, the campaign will focus on efforts to encourage every Californian “to live litter free.”  The agency will collaborate with the Foundation’s creator, James Pribram, to develop an all-new creative communications program and strategic media planning effort that will elevate, extend and amplify the organization’s messaging. Davis Elen employees will support the agency’s pro-bono work by participating in volunteer days, cleaning up California beaches.

“As a surfer and a lifelong lover of the ocean, I deeply respect the important work that James and ECO Warrior are undertaking,” said Moranville. “I’m thrilled to help expand on their mission by developing a campaign that will not only help keep our oceans and beaches clean and pollution free, but extend this vision across the entire environmental landscape – from our towns, cities and highways to our waterways, parks and mountains. The entire agency is excited to help them execute their vision.”

“The ECO Warrior Foundation is dedicated to motivating individuals of all ages to take action to help protect the world’s coastal environments,” said Pribram.  “Working with an agency with the proven track record of Davis Elen is going to go a long way toward raising awareness and reaching our goals to educate people about ways they can help protect and preserve our natural environment.”

A Laguna Beach native, Pribram is a former professional surfer and active environmental leader.  While teaching a surf lesson in the summer of 1997, he developed a staph infection and came close to death.  This was the turning point in his life that led Pribram to direct his attention to the state of the world’s oceans.  With a newfound sense of urgency, he initiated the ECO Warrior Project in 2006 with help from the ‘Surfer’s Path’ magazine. Pribram is perhaps best known for paddling out into the ‘Killing Cove’ in Taiji, Japan in 2007 to protest the killing of tens of thousands of dolphins and small whales.  He is a John Kelly Environmental Award winner and was the recipient of the Laguna Beach Patriot’s Day Athlete of the Year Award.  The ECO Warrior Project became an official 501(c)(3) non-profit in April 2014.  Under his leadership, ECO Warrior has removed more than 17,000 pounds of litter in 44 clean ups worldwide.