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Toyota does a 180 with the Corolla Hatchback

Back

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Toyota does a 180 with the Corolla Hatchback

On your mark.

When people are asked to describe a Toyota Corolla, they usually use words like “reliable,” “safe,” and “It will run forever.” Enter the new 2019 Corolla Hatchback. This addition brought a new level of performance to the line with features and technology you’d expect to find in a race car.

On your mark.

When people are asked to describe a Toyota Corolla, they usually use words like “reliable,” “safe,” and “It will run forever.” Enter the new 2019 Corolla Hatchback. This addition brought a new level of performance to the line with features and technology you’d expect to find in a race car.

GO!

For three days, Chick Hearn Boulevard was turned into a high-speed test track. People lined up every day to have a professional stunt driver take them on the Thrill Ride of their lives. We had reverse j-turns, evasive maneuvers, sudden stops and too many donuts to count (ok, we counted them).

To capture the Thrill Ride, we positioned cameras at strategic spots all along the track. Interior cameras captured the riders as they reacted to every twist, spin and stop. We even took the Thrill Ride global by creating a 360 video for the client’s social media feed.

GO!

For three days, Chick Hearn Boulevard was turned into a high-speed test track. People lined up every day to have a professional stunt driver take them on the thrill ride of their lives. We had reverse j-turns, evasive maneuvers, sudden stops and too many donuts to count (ok, we counted them).

To capture the Thrill Ride, we positioned cameras at strategic spots all along the track. Interior cameras captured the riders as they reacted to every twist, spin and stop. We even took the Thrill Ride global by creating a 360 video for the client’s social media feed.

GO!

For three days, Chick Hearn Boulevard was turned into a high-speed test track. People lined up every day to have a professional stunt driver take them on the Thrill Ride of their lives. We had reverse j-turns, evasive maneuvers, sudden stops and too many donuts to count (ok, we counted them).

To capture the Thrill Ride, we positioned cameras at strategic spots all along the track. Interior cameras captured the riders as they reacted to every twist, spin and stop. We even took the Thrill Ride global by creating a 360 video for the client’s social media feed.


The finish line.

What did people think of the new Corolla Hatchback? And more importantly, had we changed their perception of what a Corolla could be? To find out, we interviewed participants before and after the Thrill Ride. The results were spectacular. And now we heard “amazing” “thrilling” and “That was f***ing awesome!”

The finish line.

What did people think of the new Corolla Hatchback? And more importantly, had we changed their perception of what a Corolla could be? To find out, we interviewed participants before and after the Thrill Ride. The results were spectacular. And now we heard “amazing” “thrilling” and “That was f***ing awesome!”