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SEM Manager

Los Angeles, CA

Summary

The SEM Manager will be responsible for planning, executing and reporting on paid search campaigns for all agency clients. The role coordinates with both the digital strategy and account management teams to create fully integrated marketing plans for clients.

Responsibilities

  • Plan, manage and optimize successful pay per click (PPC) campaigns on various paid search networks
  • PPC keyword research/development
  • Provide input on copy for paid search media campaign ads
  • Ongoing management of all campaigns including reporting, analysis and optimization
  • Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis
  • Full ownership over client satisfaction and positive results
  • Continually monitor the paid search landscape, and work with management to develop new product offerings

Qualifications

  • Bachelor’s degree in marketing, economics, statistics or equivalent field
  • Minimum 5 years’ experience managing end to end SEM solutions
  • Experience in automotive preferred
  • Experienced in Google Adwords and Search Ads 360
  • Excellent verbal and written communication skills
  • Ability to work independently as well as with a team
  • Proven ability to manage multiple projects simultaneously
  • Experience with large sets of data
  • Strong proficiency in Excel
  • Excellent attention to detail

Work Environment

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