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Media

Media Planner - Arlington, VA

Arlington, VA

Summary

Manages the day-to-day process of all media planning efforts for Clients of responsibility.

Responsibilities

  • Implements the process and assists with the management of the strategic and tactical execution of all media products for Clients of responsibility
  • Confers with Media Director, Clients, and/or Account Services to establish media objectives, and strategies for advertising campaign
  • Presents media plans to MediaDirector, Account Services and Client for approval and makes adjustments as necessary
  • Writes plan presentations  
  • Recommend, evaluate and integrate emerging media opportunities
  • Write POV’s
  • Demonstrate a complete understanding of the Client’s business
  • Implements the management of daily tasks in support of the media product
  • Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
  • Foster a good working relationship with account and client teams to facilitate flawless execution of plans
  • Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience
  • Calculates reach and frequency of potential media vehicles
  • Confers with media representatives to evaluate best placement
  • Gathers statistics and prepares media plans with directives to guide the buying process
  • Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising
  • Keeps current on media trends
  • Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel group in all daily activities
  • Motivate Planners and encourage innovation and creativity throughout all projects by serving as a role model within the group/team
  • Lead team in setting strategies for developing media plans

Qualifications

  • Bachelor’s degree (B.A.) from a four-year college or university required
  • 5 + years of Media Planning experience required
  • QSR and Automotive is a plus
  • Media Channel knowledge of TV, radio, OTT, CTV, streaming audio, OOH and direct mail
  • Must be proficient in Microsoft Power Point and Excel
  • Strong quantitative and analytical skills
  • Strong mathematical abilities required
  • Detail oriented with exceptional curiosity, critical thinking and solution driven capabilities
  • Ability to handle multiple tasks required
  • Strong presentation skills preferred
  • Excellent time-management skills

Apply for position

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